On October 21, 2026, the International School of Tourism (IST), Suratthani Rajabhat University, organized the first workshop, “AI Smart Skills for Tourism & Service Industry,” under the project “IST Future Skills: Developing AI Skills and Professionalism for the Tourism and Service Industry.” The workshop was held in the Multimedia Room and Banburi Room at the Patcharaphakdeechot Building, Suratthani Rajabhat University.

The workshop aimed to enhance students' knowledge and understanding of artificial intelligence and its practical applications in education, digital content creation, and professional activities. The activity was designed to help students develop essential digital skills relevant to the rapidly changing tourism and service sectors.

Learning AI with Computer Science Experts

The workshop featured two guest speakers from Suratthani Rajabhat University: Ajarn Asok Srisawat, Computer Science Program, Faculty of Science and Technology, and Ajarn Kannika Kaewchuea, Computer Science Program, Faculty of Education. Both speakers shared knowledge and practical approaches to applying artificial intelligence in learning and professional environments.

Participants were divided into two groups, with Group 1 attending the session in the Multimedia Room and Group 2 in the Banburi Room. The training combined theoretical knowledge with hands-on practice, allowing students to explore AI tools and apply new skills to different learning activities.

From Prompt Engineering to AI-powered Digital Content Creation

The workshop introduced participants to the fundamentals of artificial intelligence and explored its applications in the tourism and service industries. Students gained an understanding of how emerging technologies can support business operations, communication, and service delivery in the digital age.

One of the key learning activities focused on Prompt Engineering, enabling students to practice writing effective instructions for AI tools. Participants also explored how AI can support research, learning, and everyday workplace tasks.

In addition, students practiced using artificial intelligence to develop promotional materials, digital content, and presentations. These skills are particularly relevant to marketing communication and business promotion in the tourism and hospitality sectors.

The workshop also introduced practical AI applications in aviation, tourism, and service-related business scenarios, helping participants connect digital knowledge with their future professional fields.

Building Future Skills for Tomorrow's Tourism Professionals

The workshop reflected IST's commitment to developing future-ready graduates equipped with digital literacy, creativity, problem-solving abilities, and essential professional competencies. Through practice-oriented learning, students were encouraged to explore how technology can support their academic and professional development.

By integrating AI knowledge into tourism and service education, IST aims to prepare students for technological changes and strengthen their readiness for internships, work-integrated learning, and future employment in an increasingly digital global industry.