The International School of Tourism (IST), Suratthani Rajabhat University, organized the “Professional Personality & Service Excellence” training workshop on October 22, 2026, at Meeting Room 1, 4th Floor, Central Library Building, Suratthani Rajabhat University.

The workshop was the second activity under the academic year 2026 project, “IST Future Skills: Developing AI and Personality Skills for Professionalism in the Tourism and Hospitality Industry.” The initiative focused on developing students' essential professional competencies and preparing them for real-world service environments.

The session was led by Khun Phanthiwa Jinthai, who shared knowledge and practical guidance on professional personality development and service excellence. The training highlighted the importance of a positive professional image, first impressions, and appropriate personal presentation in building customer confidence and trust.

Learning Through Hands-On Practice

The workshop combined theoretical learning with practical training. Students explored the principles of Professional Image & First Impression and practiced essential presentation skills, including appropriate professional attire, standing, walking, sitting, and effective body language.

In addition, the workshop emphasized professional communication, social etiquette, and Service Mind , helping students understand the importance of positive attitudes, effective interaction, and customer-centered service in tourism and hospitality operations.

Another key component was Service Role Play, which provided opportunities for students to practice responding to simulated customer service situations and handling unexpected challenges. These activities were designed to strengthen communication, decision-making, problem-solving, and service delivery skills.

Preparing Future Tourism and Hospitality Professionals

The training reflects IST's commitment to enhancing students' employability through a balanced approach to academic knowledge, practical skills, professional personality, and service-oriented attitudes.

By connecting classroom learning with industry-relevant competencies, the “Professional Personality & Service Excellence” workshop contributes to students' preparation for internships, cooperative education, and future careers in the tourism and hospitality sector. The initiative also encourages students to develop the confidence and professionalism needed to deliver positive service experiences.