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Category: Organization News

The International School of Tourism (IST), Surat Thani Rajabhat University, is driving the organization towards the digital era with the upcoming launch of the "Resource Management System Development Project for Sustainability", or "IST Asset+". This innovative web application is designed to streamline asset and material management, significantly reducing paper usage (Paperless) while supporting the Sustainable Development Goals (SDGs).

Ms. Jaree Prommana, Acting Dean of the International School of Tourism, revealed that this project is a strategic collaboration between the Information Technology Department and the Dean's Office. The initiative aims to address the limitations of traditional, paper-based asset management, which is often time-consuming and resource-intensive. The IST Asset+ system will facilitate a complete transition of these workflows into a fully digital ecosystem.

A key feature of the system is the integration of QR Code technology for asset tracking. This innovation allows personnel to verify asset status, process borrow-return transactions, and requisition consumable materials via smartphones in real-time. The system ensures greater accuracy, precision, and transparency in auditing, while also enabling rapid data analysis for executive decision-making.

"This transformation not only enhances operational efficiency but also reflects IST's commitment to being an innovative organization that prioritizes environmental sustainability. It aligns perfectly with the University's strategy of becoming a Smart University," said the project representative.

The IST Asset+ project is scheduled to commence system testing and full implementation between November and December 2025.

🔗 Project Key Alignments & SDG Integration

To ensure the project's objectives are clearly communicated to international stakeholders, here are the Key Alignmentstranslated into English:

1. Strategic Alignments

  • University Strategy: Strategy No. 4: Management System Development (Fiscal Year 2026).

  • Objective: 69-04. Smart University: Moving towards a Sustainable University.

  • Key Result (KR): 69-KR10. Number of best practices/innovations that reduce operational steps and facilitate digital transformation.

  • Primary Focus: Sustainable Tourism Development and Management Efficiency.

2. Sustainable Development Goals (SDGs) Contribution

SDG Goal Project Alignment (IST Asset+)
SDG 9
Industry, Innovation & Infrastructure
Infrastructure & Innovation
Driving Digital Transformation by implementing a Web Application and QR Code system to modernize organizational resource management.
SDG 12
Responsible Consumption
Responsible Consumption
Promoting a "Paperless" culture by digitizing documentation processes, thereby reducing waste and redundant resource usage.
SDG 16
Strong Institutions
Transparency & Accountability
Enhancing good governance and transparency in public asset auditing through a precise, real-time tracking system.

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Category: Organization News

On January 21, 2026, the International School of Tourism (IST), Suratthani Rajabhat University, conducted a thesis proposal defense for three students in the Master of Arts Program in Tourism Business and Services Management. This event aims to promote and enhance the research potential of graduate students.

The students presented thesis proposals on the following interesting topics:

  1. "Understanding Cruise Passengers' Motivation: Cross-Cultural Differences" by Mr. Chenjun Huang

  2. "The Impact of Mega-Events on Local Tourism: A Case Study of Chinese Fans Attending Concerts and Traveling to Thailand" by Mr. Zhentao Chen

  3. "The Impact of Cross-Cultural Communication and Adaptation on Tourist Satisfaction: A Case Study of Chinese Tourists Traveling to Thailand" by Miss Zifeng Guo

The examination committee, comprising distinguished experts who provided valuable feedback, included:

  • Assistant Professor Dr. Siyathorn Nakphin – Chairperson (Expert Committee Member from the Graduate School of Tourism Management, National Institute of Development Administration - NIDA)

  • Dr. Wirun Phichaiwongphakdee – Committee Member

  • Dr. Jeerati Poon-iad – Committee Member (Co-Advisor)

  • Assistant Professor Dr. Kewalin Angkananon – Committee Member

  • Assistant Professor Dr. Yoksamon Jeheng – Committee Member and Secretary

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Contact Info

272 International School of Tourism, Chalerm Phra Kiat 80th Anniversary Building, 7th Floor, Suratthani Rajabhat University
Khuntale, Muang, Surat Thani
Post code : 84100
ist@sru.ac.th
+66 77 913 372

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